What do you consider yourself? Are you low-, middle- or high-class? Do we even have to distinguish our- selves based on how much income we make? Regardless, there’s a different kind of class sprouting up that aims at creating an image for all class types, and it’s called the Wood Class.
Upon conceiving the idea in 2007, Guadalupe and David Gonzales had no idea how big things would become over the next few years.
The Brothers Gonzales were contemplating start- ing a T-shirt company but wanted something with a little more substance. Pursuing endeavors as a DJ, Guadalupe—also known as DJ Coast—decided to establish his own clothing line. When discussing this with his brother David they weren’t sure about the direction they wanted to take the clothing line. One day they were in a discussion about the direction of their apparel when Guadalupe asked David, “What do you identify as: middle-, low- or high-class?” When thinking about this question further, the brothers decided that they did not identify as any type of economic or social class. “I’m the Wood-class,” replied David.
This gave birth to the idea that the clothing line they wanted to create shouldn’t have to conform to serving one type of class either, and that was how they were going to distinguish themselves. When you are wear- ing gear from The Wood Class you are representing their belief. In their own words, “The Wood Class goal is to create one brand for every individual to express himself or her- self. No matter of class: high, middle, or low. The name matches the belief in a brand for everyone regardless of class. WE ARE ALL THE SAME!”
When the Gonzales brothers started, they did not receive the type of reception they had hoped to get right away. It wasn’t until 2011 that they decided to direct their focus on caps. It was also the year when their popularity grew. After casually browsing the Internet, a friend brought it to their attention that one of their caps was being featured on a blog from NewerCapTalk. com. They investigated the matter and were surprised about the positive reception they received. Soon after they were receiving e-mails and letters from people asking about The Wood Class.
Things seemed to spring p overnight for the brothers after being featured on the Web site. Shortly after- ward, their popularity grew immensely. People throughout the United States as well as Europe, Australia and Germany were eager to get their hands on The Wood Class apparel. They were asking if placing orders was possible. With their popularity on the rise, the brothers knew they were in a prime position to make a real name for themselves.
These days The Wood Class receives orders for their items every day. Celebrities such as Chuey Martinez from KIIS FM can be seen wearing hats emblazoned with The Wood Class.
The great thing about Guadalupe and David is that they give back to the community. Every year they host a toy drive during the holiday season to provide presents for the unfortunate.
Visit their website at:
www.TheWoodClassLA.com if you’re interested in apparel from The Wood Class.
Their Facebook page can be found at .